Pursuing your passions makes you more interesting, and interesting people are enchanting.
Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.
The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not
If you don't toot your own horn, don't complain that there's no music.
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
While we're living, we need to get over ourselves and accept others if we want to enchant people.
Take my word for it: More people will like you if you believe that people are good until proven bad.
A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
The first good reason to write a book is to add value to people’s lives.
Ideas are easy. Implementation is hard.
You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.
The self-edited author is as foolish as the self-medicated patient.
Organizations are successful because of good implementation,not good business plans.
Let yourself be enchanted in small ways.
Remember that nobodies are the new somebodies.
 flows. )
Writing is the starting point from which all goodness (and crappiness) flows.
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Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.
Eat like a bird, poop like an elephant.
If achieving success were easy, more people would do it.
When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.
Create like a god. Command like a king. Work like a slave. —Constantine Brancusi
To me a book is a message from the gods to mankind; or, if not, should never be published at all.
The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
Man who waits for roast duck to fly into mouth must wait very, very long time.
Suck up with subtlety.
From the outside looking in, trying to decipher Google’s search algorithms is like reading tea leaves in a toilet bowl…as it’s flushing. With the lights off.
Do not pray for an easy life; pray for the strength to endure a difficult one. —Bruce Lee
The purpose of a pitch is to stimulate interest, not to close a deal.
Successful companies are started, and made successful, by at least two, and usually more, soulmates.
I am so clever that sometimes I don’t understand a single word of what I am saying. Oscar Wilde,
If you’re not pissing someone off on social media, you’re not using it aggressively enough.
Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.
The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.
If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you.
The first follower is what transforms the lone nut into a leader,” and in a startup, that first follower is usually a cofounder.
