Seth Godin is modern day marketing wizard who has seventeen books to his credit. In his book ‘The Icarus Deception’ the author made an interesting reference to the story of Icarus, who was the son of Greek master inventor Daedalus.
He says, "Icarus. The original myth had two parts. Daedalus said to his son, 'I fashioned these wings for you. Two rules. Don't fly too high, or the sun will melt the wax. But, more important, son, don't fly too low. Because if you fly too low, the water and the waves will surely weigh down the wings, and you will die.' We've left out the second part of the myth. We don't say to people anymore, 'Don't fly too low.' All we do from the time they are 4 years old is warn them against hubris. We have created this industrially led structure that says: How dare you."
The marketing genius was also one of the few to realize the potential of internet and launched Yoyodyne in 1995. The company used online games, contests and the like to promote brands among participants.
Godin also spearheaded the community web platform Squidoo. Users could create pages on Squidoo which they could then use to sell products for commercial or charitable purposes.
The following is a section of inspirational quotes by entrepreneur and public speaker Seth Godin.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin
The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.
Seth Godin
People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.
Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.
I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.
Seth Godin
The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
The best way to be missed when you're gone,
Is to stand for something when you're here
Seth Godin
We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
As soon as we associate reading with a test, we've missed the point.
Seth Godin
The Dip creates scarcity; scarcity creates value
Seth Godin
If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.
A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.
Leadership isn't something that people hand to you. ... [i]t's a gradual process, one where you take responsibility years before you are given authority. And that's something we can teach.
One of the things that school is for is to teach our children to understand and relish the idea of intellectualism, to develop into something more than a purpose-driven tool for the industrial state.
The habit of doing more than is necessary can only be earned through practice.
Seth Godin
The challenge is this: training creative, independent, and innovative artists is new to us.
Seth Godin
Group projects are the exception in school, but they should be the norm.
Seth Godin
The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of
Seth Godin
The people who skip the hard questions are in the majority, but they are not in demand.
Seth Godin
Once you’ve engaged with an organization or a relationship or a community, you owe it to your team to start. To initiate. To be the one who makes something happen. To do less is to steal from them.
The road to comfort is crowded and it rarely gets you there. Ironically, it’s those who seek out discomfort that are able to make a difference and find their footing.
The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
Seth Godin
A genius looks at something that others are stuck on and gets the world unstuck.
So the question is: Have you ever done that?
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth Godin
The librarian is the interface between reams of data and the untrained but motivated user.
Seth Godin
For many of us, the happiest future is one that's precisely like the past, except a little better
Art is original. Marcel Duchamp was an artist when he pioneered Dadaism and installed a urinal in a museum.
The second person to install a urinal wasn't an artist, he was a plumber.
 conclusion. )
 to shut up. )
 structure, which seeks low-cost uniformity that meets minimum standards, is killing our economy, our culture, and us. )
 security. )
