Seth Godin is modern day marketing wizard who has seventeen books to his credit. In his book ‘The Icarus Deception’ the author made an interesting reference to the story of Icarus, who was the son of Greek master inventor Daedalus.
He says, "Icarus. The original myth had two parts. Daedalus said to his son, 'I fashioned these wings for you. Two rules. Don't fly too high, or the sun will melt the wax. But, more important, son, don't fly too low. Because if you fly too low, the water and the waves will surely weigh down the wings, and you will die.' We've left out the second part of the myth. We don't say to people anymore, 'Don't fly too low.' All we do from the time they are 4 years old is warn them against hubris. We have created this industrially led structure that says: How dare you."
The marketing genius was also one of the few to realize the potential of internet and launched Yoyodyne in 1995. The company used online games, contests and the like to promote brands among participants.
Godin also spearheaded the community web platform Squidoo. Users could create pages on Squidoo which they could then use to sell products for commercial or charitable purposes.
The following is a section of inspirational quotes by entrepreneur and public speaker Seth Godin.