Howard Schultz is a business tycoon who owns the famous coffee chain ‘Starbucks’. Although he belonged to a poor family his great determination helped him become one of the richest individuals in the world. He was a sportsman since childhood which helped him complete his education from the Northern Michigan University making him the first person to pursue graduation in his family. He started off his career as a salesperson at the ‘Xerox Corporation’. Later, he became the General Manager of ‘Swedish Drip’ coffee maker manufacturer. He visited the Starbucks coffee bean shop and was so inspired by their knowledge of coffee that within a year he joined them as the Director of Marketing. He observed various coffee markets and suggested some changes to the company which when declined compelled him to start his own chain of coffee restaurants called ‘IlGiornale’. He grew the business with his marketing intellect and ended up buying Starbucks in a couple of years. He further raised the company to unexpected heights to become one of the richest businessmen in the world. He has won many awards including the “National Leadership Award”. Here is a compilation of quotes and sayings from this business magnet which have been excerpted from his work, life, thoughts, interviews and writings. Go through the inspiring quotes and sayings by Howard Schultz that will help you follow your instincts.
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Success is best when it's shared.
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies
But the reasons against going to New Orleans--that spicy southern city known for jazz and Mardi Gras and hospitality--were the very reasons we had to go.
There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.
When you give up,' said a slim older man whose home we rebuilt, 'you might as well lay down and die.' It was obvious that we weren't just giving people back their homes, but also restoring a sense of dignity.
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.
Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.