Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A collection of quotes and sayings by Howard Schultz on success, brand, leadership, determination, motivation, work, values, culture, time, growth and passion.

165 Inspiring Howard Schultz Quotes About Leadership And Success

Quick Facts

Famous As: Chairman & CEO of Starbucks

Born On: July 19, 1953

Born In: Brooklyn

Founder / Co Founder: Maveron

Howard Schultz is a business tycoon who owns the famous coffee chain ‘Starbucks’. Although he belonged to a poor family his great determination helped him become one of the richest individuals in the world. He was a sportsman since childhood which helped him complete his education from the Northern Michigan University making him the first person to pursue graduation in his family. He started off his career as a salesperson at the ‘Xerox Corporation’. Later, he became the General Manager of ‘Swedish Drip’ coffee maker manufacturer. He visited the Starbucks coffee bean shop and was so inspired by their knowledge of coffee that within a year he joined them as the Director of Marketing. He observed various coffee markets and suggested some changes to the company which when declined compelled him to start his own chain of coffee restaurants called ‘IlGiornale’. He grew the business with his marketing intellect and ended up buying Starbucks in a couple of years. He further raised the company to unexpected heights to become one of the richest businessmen in the world. He has won many awards including the “National Leadership Award”. Here is a compilation of quotes and sayings from this business magnet which have been excerpted from his work, life, thoughts, interviews and writings. Go through the inspiring quotes and sayings by Howard Schultz that will help you follow your instincts.
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Dream more than others think practical. Expect more than others think possible. Care more than others think wise.

Howard Schultz

In times of adversity and change, we really discover who we are and what we're made of.

Howard Schultz

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Howard Schultz

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

Howard Schultz

My passion. My commitment. This is the most important thing in my life other than my family.

Howard Schultz

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

Howard Schultz

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Howard Schultz

I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.

Howard Schultz

The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

Howard Schultz

Success is best when it's shared.

Howard Schultz

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

Howard Schultz

If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies

Howard Schultz

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Howard Schultz

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Howard Schultz

Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

Howard Schultz

People around the world, they want the authentic Starbucks experience.

Howard Schultz

Dream more than others think practical. Expect more than others think possible.

Howard Schultz

When it comes to Starbucks, I take every threat very personally.

Howard Schultz

Whatever you can do, or dream you can, . . . begin it. Boldness has genius, power and magic in it. —GOETHE

Howard Schultz

But the reasons against going to New Orleans--that spicy southern city known for jazz and Mardi Gras and hospitality--were the very reasons we had to go.

Howard Schultz

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

Howard Schultz

People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

Howard Schultz

When we love something, emotion often drives our actions.

Howard Schultz

Life is a sum of all your choices,” wrote Albert Camus. Large or small, our actions forge our futures, hopefully inspiring others along the way.

Howard Schultz

After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.

Howard Schultz

When you’re in a hole, quit digging!

Howard Schultz

All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.

Howard Schultz

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Howard Schultz

Every step of the way, I made it a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

Howard Schultz

My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.

Howard Schultz

It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.

Howard Schultz

When you give up,' said a slim older man whose home we rebuilt, 'you might as well lay down and die.' It was obvious that we weren't just giving people back their homes, but also restoring a sense of dignity.

Howard Schultz

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

Howard Schultz

Starbucks has changed the rules of engagement for the music industry.

Howard Schultz

This is not his job, I thought, it's his passion.

Howard Schultz

Just. Plain. [Fu*king.] Grilled. Swordfish.

Howard Schultz

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz

For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.

Howard Schultz

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.

Howard Schultz

I think growth covers up mistakes.

Howard Schultz

This may sound a bit naive, but I got here by believing in big dreams.

Howard Schultz

Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.

Howard Schultz

Managing and navigating through a financial crisis is no fun at all.

Howard Schultz

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

Howard Schultz

I love being the underdog.

Howard Schultz

I despise research. I think it's a crutch.

Howard Schultz

The response to the Starbucks brand has been phenomenal in our international markets.

Howard Schultz

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

Howard Schultz

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Howard Schultz

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Howard Schultz

Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

Howard Schultz

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Howard Schultz

I'm not losing any sleep over Dunkin Donuts.

Howard Schultz

If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.

Howard Schultz

Our history is based on extending the brand to categories within the guardrails of Starbucks.

Howard Schultz

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

Howard Schultz

In many places where coffee is grown, deforestation is a major issue.

Howard Schultz

I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

Howard Schultz

If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.

Howard Schultz

I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.

Howard Schultz

I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it.

Howard Schultz

My kids probably started drinking coffee in their late teens.

Howard Schultz

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

Howard Schultz

Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.

Howard Schultz

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Howard Schultz

Great opportunities can be and have been created during tough economic times.

Howard Schultz

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.

Howard Schultz

The lifeblood of job creation in America is small business, but they can't get access to credit.

Howard Schultz

America's leaders need to put their feet in the shoes of working Americans.

Howard Schultz

I'm optimistic about the country; I'm optimistic about the American people.

Howard Schultz

Most business people today are not going to invest in the uncertainty that exists in America.

Howard Schultz

When you start a company, it's a singular focus. You have the wind at your back.

Howard Schultz

I'm much more concerned about America than the Democratic Party.

Howard Schultz

Everyone must have a shot at the American Dream.

Howard Schultz

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

Howard Schultz

Don't buy preground coffee.

Howard Schultz

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Howard Schultz

Do I take criticism of Starbucks personally? Of course I do.

Howard Schultz

In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

Howard Schultz

Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

Howard Schultz

Anybody can leverage celebrity for profit.

Howard Schultz

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Howard Schultz

I think my whole life, because of where I came from, I had a fear of failure.

Howard Schultz

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

Howard Schultz

As Americans, there are very few things we have confidence in.

Howard Schultz

I always saw myself wanting to do something deemed successful and good at the same time.

Howard Schultz

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

Howard Schultz

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.

Howard Schultz

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

Howard Schultz

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

Howard Schultz

Risk more than others think safe.

Howard Schultz

We need to reinvent food at Starbucks. Less could be more.

Howard Schultz

We think of Starbucks not as a coffee company but a media company.

Howard Schultz

I really believe that you cannot use the stock market as a proxy for the economy.

Howard Schultz

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

Howard Schultz

My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow.

Howard Schultz

I'm a voracious reader.

Howard Schultz

When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

Howard Schultz

Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.

Howard Schultz

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

Howard Schultz

You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own.

Howard Schultz

Business leaders cannot be bystanders.

Howard Schultz