Roland Barthes was a pioneer literary theorist, philosopher and linguist whose works had a profound impact on structuralism, semiotics and anthropology. Here are a few interesting facts from the life of this renowned mythologist.
He wrote on a variety of faux passes -- plastic, strip tease, wrestling, steak and chips and “the new Citroen" -- existing in the twentieth century to disenchant citizens against advertising.
The theorist used everyday objects such as mushrooming brands of detergents to explain consumerism and how businesses are exploiting people through advertising.
The essayist was a huge fan of Havana cigars and one could easily spot him with a stick.
Barthes was vocal against the abuse of advertisement. Ironically, he was killed by a laundry truck which bore a banner advertising the laundry. He met with the fatal accident while he was returning from the lunch hosted by future President of France Francois Mitterrand.
In the segment below we bring to you inspirational quotes by the famous French literary theorist Roland Barthes.