Daniel Kahneman is an Israel-American psychologist who is regarded as one of the pioneers who contributed towards theories regarding decision making and judgement. Additionally, Kahneman is regarded as one of the stalwarts in the field of behavioural economics. In 2002 he shared the Nobel Memorial Prize in Economics for his lifelong contribution towards behavioural economics. After graduating in psychology from He-brew University of Jerusalem in 1954, he went to the United States and did his doctoral research at University of California. Kahneman has been associated with some of the leading institutions of the world including, Centre for Advanced Study in Behavioural Sciences, University of British Columbia, University of California and Woodrow Wilson School at Princeton University throughout his illustrious career. Some of his notable works include the books ‘Attention and Effort’, ‘Thinking, Fast and Slow’ and ‘Choices, Value and Frames’ in addition to many other papers that have formed the bedrock of his work as a psychologist and economist. He is one of the most brilliant minds in the world and in fact, 'Foreign Policy' magazine and 'The Economist' has ranked him among the finest minds in the world in the past. Daniel Kahneman is one of the most distinguished living psychologists whose work, writings, thoughts and books have touched millions. We bring to you the excerpts of sayings and quotations by Daniel Kahneman from his vast treaseure of writings, research papers and speeches.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.